Mumbai, Maharashtra, 24th of April 2025 : Reliance Retail’s Tira, the beauty retail disruptor is stepping into an exciting new space and making its debut in lifestyle merchandise. With this category expansion, Tira is building a deeper brand universe, extending its presence beyond beauty shelves and into the everyday lives of its community.
The launch introduces a curated range of beauty-adjacent, lifestyle essentials that blend form and function. These are not beauty products – but lifestyle companions crafted to complement the routines of beauty enthusiasts, bringing a sense of joy, self-expression, and design-forward utility into their daily lives.
With this expansion, Tira is building a bridge between beauty and lifestyle, offering customers thoughtfully designed, functional objects that echo the brand’s values – chic aesthetics, ease of use, and elevated everyday utility. This move also allows Tira to extend its identity beyond product transactions and into the realm of emotional engagement and daily relevance.
The First Collection Drop: Hydration, the Chic Way
Launching just in time for summer, Tira’s first lifestyle collection introduces a new wave of tumblers, available in two sizes – 1.2L and 600ml. Designed to elevate your hydration routine, these Tira tumblers are chic, minimal, and effortlessly stylish. Crafted for comfort and ease, these tumblers are designed with a sturdy, easy-to-carry handle, feature insulation to keep your drinks hot or cold for hours, and come with a playful sticker sheet so you can personalize your tumbler your way.
Also joining the collection is the Tira Sipper Bottle – a sleek 1L companion for stylish hydration on-the-go. Lightweight, spill-proof, and effortless to carry, it’s the ideal accessory whether you’re heading to work, hitting the gym, or spending the day outdoors.
A New Category in the Making
This debut marks a step forward in Tira’s vision to build a lifestyle ecosystem – one that extends beyond the beauty shelf to seamlessly integrate into everyday moments and create a more holistic brand experience. Future launches will span across curated lifestyle categories such as: Hydration & wellness essentials, Travel & utility accessories, Apparel and self-expression products.
With this expansion, Tira continues to blur the lines between beauty, lifestyle, and personal ritual – creating a new space where design, discovery, and delight come together.
The merchandise line will be available both online and in offline stores, ensuring discovery across multiple brand touchpoints. Click hereto check out the all new Tira Merch collection.
ABOUT TIRA:
Launched by Reliance Retail Limited, India’s largest and most prominent retailer, Tira is the new omnichannel beauty retail platform powered by technology and customized experiences. Tira offers a curated assortment of the best global and home-grown brands, making it the go-to destination for all things beauty. The platform’s website and app are easy to navigate, with a clear and clutter free interface that allows customers to browse products by category, brand, or concern. Customers can also access beauty content, tips, and tutorials, making it a one-stop-shop for all their beauty needs. Best in class personalisation tools ensure users see products, offers and content that are more relevant to their interests and purchase patterns. The offline stores offer a range of curated services and latest beauty tech tools, including makeup and skincare consultations, virtual try-ons, personalized beauty routines, and tutorials for Tira’s signature looks. Highly trained beauty advisors ensure that customers get the most out of their shopping experience and find the products that work best for them.
About The Author
More Stories
Kotak Mahindra Bank Announces Results – Q4 FY2024-25.
India’s First Gold Melting ATM Revolutionizes Gold Transactions.
Mumuso Expands Its Retail Footprint With The Launch Of Its Third Store In Gangtok.