Bengaluru, 17th of March 2025 : India’s spectacular victory over New Zealand in the ICC Men’s Champions Trophy 2025 became an unforgettable celebration as Coca-Cola India turned halftime into a spectacle like never before. Coke Halftime is about resetting, recharging, and making every moment count. Whether in sports or in life, it’s the pause that fuels what comes next—and nothing captures that spirit better than an ice-cold Coca-Cola.
And what makes this moment even better? Enter Coke Studio Bharat, a well-known IP that has given the world some iconic hits like “Khalasi” and “Magic”. This time, Coke Studio Bharat delivered yet another magical track, “Holi Aayi Re’. Inspired by the vibrant Holi celebrations of Mathura and Vrindavan, “Holi Aayi Re” seamlessly blended the soul of Indian folk with a contemporary sound, making it the perfect anthem for the festival. After its grand debut on Coke Studio Bharat, the track took center stage in a performance during Coke Halftime that added to the festive mood for millions of cricket and music fans.
Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India added, “Our relationship with world class partners like ICC and on Coke Studio with musical genius Vishal Mishra puts us in a unique position where we can bring together the nation’s biggest passion points – cricket and entertainment. Cricket isn’t just watched—it’s lived. And Coca-Cola made sure halftime wasn’t a break, but a moment that kept cricket fans across the globe hooked onto their seats and screens. Vishal Mishra’s Coke Studio performance of the Holi Aayi Re during the Coca Cola Half Time of Champions Trophy finals made it a memorable event for cricket fans across the world.”
Anurag Dahiya, Chief Commercial Officer ICC said, “Coca-Cola wanted to create something special for the fans at the Final of the ICC Men’s Champions Trophy 2025 and we saw an opportunity during the innings break to do exactly that. Coke Halftime was designed to bring energy into the stadium, and it delivered in style. Vishal Mishra’s Holi Aayi Re from Coke Studio turned the stadium into a celebration. From the stands to the screens, fans were at the heart of it all – and their incredible response made the moment even bigger
With this unforgettable finale, Coca-Cola once again reinforced its commitment to making every shared moment more special, ensuring Holi and India’s victory were celebrated in the most iconic way.
About Coca-Cola India:
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
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