Bengaluru, 19th of November, 2024 : Tata Motors, India’s leading multinational automobile manufacturer, launched its first automated manual transmission (AMT) truck, the Tata Prima 4440.S AMT, in the Kingdom of Saudi Arabia. Based on its flagship platform, the Prima 4440.S AMT is built with the company’s global expertise to deliver unmatched reliability and performance. Equipped with a powerful drivetrain, robust aggregates and a comfortable cabin, the new truck perfectly blends driver comfort and fuel efficiency to offer higher productivity and profitability to its customers. Additionally, Tata Motors showcased five of its high-performance products at the Heavy Equipment and Trucks (HEAT) Show in Dammam, which are designed and engineered to suit the country’s requirements and cater to a wide variety of applications.
Unveiling Tata Motors’ HEAT show pavilion, Mr. Anurag Mehrotra, Head, International Business, Tata Motors Commercial Vehicles said, “Saudi Arabia is a key region for Tata Motors, where we have proudly established a strong presence and are serving the customers for decades. As the Kingdom undergoes rapid transformation, we remain committed to supporting its evolving mobility needs with our advanced solutions. With a strong focus on innovative technologies, reliability and customer profitability, we are proud to launch our first Automated Manual Transmission truck in the Kingdom. We are confident that its world-class reliability, performance and smart features will aid the country’s ambitious growth aspirations and offer long-term value for our customers.”
Tata Motors’ range of trucks are complemented by comprehensive value added services, provided in partnership with its official distributor, Mohamed Yousuf Naghi Motors Co. Customers across the Kingdom will benefit from a wide network of service touchpoints, skilled technicians, and easy access to Tata Genuine spare parts that maximise vehicle uptime and enhance overall customer satisfaction.
Commenting on the expansion of the Prima range, Mr. Azeem Khan, Managing Director, Mohamed Yousuf Naghi Motors Co, said, “Our successful partnership with Tata Motors allows us to bring to our customers reliable, products developed as per the evolving needs of the Kingdom. With the introduction of the Prima 4440.S AMT we remain committed to providing exceptional after-sales support, ensuring seamless operations for our customers. We will continue to deliver the highest level of service, backed by our strong service network and dedicated teams, to keep our customers’ businesses moving forward.”
The Prima 4440.S AMT is perfectly suited for container, car carrier and heavy equipment transportation. Along with its fuel-saving and durable automated transmission, it comes with several smart features such as Load Based Speed Control System, Shift-Down Protection system, Vehicle Acceleration Management system, Auto Start-Stop system to offer higher fuel efficiency. Its Euro-V compliant 8.9-litre Cummins engine generates 400bhp and 1700Nm of torque to ensure there is ample power available to handle the heaviest loads, toughest terrains and the steepest gradients. The flagship truck is fitted with pneumatic suspension for enhanced ride & handling and higher durability. The modern cabin, equipped with pneumatically suspended seat and tilt-and-telescopic steering wheel, adds to the driver comfort and convenience, thus increasing productivity.
Tata Motors offers a wide commercial vehicle portfolio in over 40 countries, spanning sub-1-tonne to 60-tonne cargo vehicles and 9-seater to 71-seater mass mobility solutions. Backed by Tata Motors’ advanced R&D capabilities, these vehicles are robustly engineered and rigorously tested to suit local market requirements.
About Tata Motors
Part of the USD 165 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.
Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.
With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2024, Tata Motors’ operations include 90 consolidated subsidiaries, two joint operations, five joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.
About Mohamed Yousuf Naghi Motors Co
With a legacy spanning over 35 years, Mohamed Yousuf Naghi Motors Company has become a benchmark of excellence in Saudi Arabia’s automotive sector. As the exclusive representative of prestigious international brands, it offers a diverse range of vehicles and services, tailored to meet the evolving demands of the Kingdom’s market. Backed by a comprehensive network, Mohamed Yousuf Naghi Motors delivers top-tier service through technical expertise and personalized care, establishing itself as a trusted name for automotive solutions across the region. In alignment with Vision 2030, the company is dedicated to fostering strong customer relationships and driving continuous innovation in the industry.
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