Bengaluru, 19th of November, 2024 : Sugar.fit, a health-tech startup dedicated to managing and reversing Type 2 Diabetes and Pre-diabetes, launched their new brand campaign, ‘Live Again Series – The Comeback Stories’ with the legendary cricketer Sachin Tendulkar. Hosted by the renowned sports commentator Joy Bhattacharya, this series lets viewers go through the journey of Tendulkar’s most iconic comebacks with some untold anecdotes from Sharjah 1998, Sydney 2004, his tryst with Tennis Elbow and his journey into cricket while drawing inspiration from real stories of resilience and victory over diabetes by Sugar.fit users.
The ‘Live Again’ brand campaign underscores Sugar.fit’s mission of helping individuals regain control of their lives, celebrating resilience, transformation, and triumph. Through this initiative, Sugar.fit aspires to inspire a broader audience to take action against diabetes, a silent pandemic making India the diabetes capital of the world.
The ‘Live Again Series’ features inspiring tales of individuals who overcame health challenges to make extraordinary comebacks. Real-life stories from Sugar.fit users who reversed Type 2 diabetes through the platform’s comprehensive program demonstrate how targeted interventions, lifestyle modifications, and resilience can rewrite the narrative of living with diabetes.
Madan Somasundaram and Shivtosh Kumar, Co-founders of Sugar.fit say, “This series represents our core values—resilience, transformation, and empowerment. India’s battle with diabetes is reaching a tipping point, and we believe that every comeback story has the potential to inspire millions facing similar health challenges. Sachin’s journey is a powerful parallel to the stories of our users who have reversed diabetes with Sugar.fit’s comprehensive program. Partnering with him allows us to amplify this message of empowerment, as he embodies perseverance and victory over setbacks.”
Viewers can look forward to engaging episodes that explore Sachin’s untold stories, including his legendary comebacks, while diving into the experiences of Sugar.fit users who have overcome the challenges of Type 2 diabetes. Each episode offers a blend of real insights on resilience, determination and results of a strong mindset.
The ‘Live Again’ campaign signifies a broader vision for Sugar.fit to redefine diabetes management through innovative technology, continuous glucose monitoring, and personalized care. With Sachin Tendulkar as Brand Ambassador and Strategic Investor, Sugar.fit continues to establish itself as a leader in digital health solutions, empowering users to achieve sustainable health outcomes.
About Sugar.fit
Sugar.Fit is an innovative Health-tech startup that seeks to manage and reverse Type 2 diabetes through a highly consumer-centric data-driven digital health experience. Backed by Mass Mutual Ventures, Cure.Fit, Endiya Partners, Tanglin Venture Partners and B Capital, Sugar.Fit uses continuous glucose monitoring technology (CGM), which helps users see real-time impact of various food and lifestyle activities on blood sugar levels of people with diabetes to optimize metabolic health.
Sugar.fit’s comprehensive program further combines medical experts with deep technology, including coaching, personalized analytics, and integrated devices and testing. Sugar.fit’s founding team includes Madan Somasundaram and Shivtosh Kumar and the core founding team comes with vast experience in building and scaling products at Walmart Labs, Cure.Fit, Dailyhunt, Flipkart, Myntra, Samsung etc.
For more information on Sugar.fit, visit: https://www.sugarfit.com/
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