Mumbai, 15th of April 2025 : Tira, Reliance Retail’s beauty destination, has been chosen as the exclusive retail partner for the latest lip care launches from two of India’s most celebrated homegrown beauty brands – Inde Wild and Foxtale. This collaboration marks yet another milestone in Tira’s mission to champion Indian innovation by bringing science-backed, high-performance beauty to a wider audience through its expansive omnichannel ecosystem.
Inde Wild’s Dewy Lip Treatment in ‘Caffeine Addict’
Bringing your coffee obsession full circle, Inde Wild introduces Caffeine Addict –a rich, coffee-brown lip tint designed to hydrate, nourish, and elevate your lip game. Formulated with skin-loving ingredients like peptides, hyaluronic acid, lotus flower extract, and rich butters, this tint delivers deep moisturization and barrier repair while offering a bold, buildable colour. Whether you want a sheer mocha glow or a full-bodied brown, this gloss-like treatment gives lips a dewy finish with a comforting hint of coffee aroma. Clinically proven to boost lip moisture by 114% for up to 8 hours, it’s a beauty ritual you won’t want to skip.
Foxtale’s Lip Sleeping Mask
From dry, cracked lips to plump, soft perfection – Foxtale brings one-swipe magic – The Lip Sleeping Mask, your overnight hero. Lightweight yet deeply nourishing, this glossy coral-hued mask is powered by moisture pearls that fill lip cracks and restore hydration. Maracuja Oil, Ceramides, and Vitamin E come together to exfoliate, heal and brighten. The result – Lips that are visibly smoother, brighter, and softer with every use. It’s not just a quick fix – it’s a long-term love story for your lips.
Both these lip care essentials are now available Only on Tira. Discover the Inde Wild Dewy Lip Treatment – Caffeine Addict and the Foxtale Lip Sleeping Mask. Shop now to experience high-performance lip care that’s rooted in homegrown innovation and backed by science.
ABOUT TIRA: Launched by Reliance Retail Limited, India’s largest and most prominent retailer, Tira is the new omnichannel beauty retail platform powered by technology and customized experiences. Tira offers a curated assortment of the best global and home-grown brands, making it the go-to destination for all things beauty. The platform’s website and app are easy to navigate, with a clear and clutter free interface that allows customers to browse products by category, brand, or concern. Customers can also access beauty content, tips, and tutorials, making it a one-stop-shop for all their beauty needs. Best in class personalisation tools ensure users see products, offers and content that are more relevant to their interests and purchase patterns. The offline stores offer a range of curated services and latest beauty tech tools, including makeup and skincare consultations, virtual try-ons, personalized beauty routines, and tutorials for Tira’s signature looks. Highly trained beauty advisors ensure that customers get the most out of their shopping experience and find the products that work best for them.
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