Coca-Cola® India Brings Yash Onboard To Redefine ‘Halftime’ Moments.

Bengaluru, Karnataka, 26th of March 2025 : Coca-Cola® is thrilled to announce Indian superstar Yash as the new face of the brand during its ongoing Coke Halftime campaign – emphasizing that a well-timed pause can sometimes be just what we need in the middle of our day-to-day tasks. By bringing Yash into the fold, Coca-Cola® reinforces its commitment to celebrating meaningful pauses – moments that do more than just stop time – with Coke Halftime.

The new campaign film, set in a bustling marketplace, showcases Yash’s effortless charm and the power of a Halftime moment. As neighborhood friends struggle to assemble a massive cutout, Yash signals for a pause, not with instructions, but with a chilled Coca-Cola. Just the break they needed, as they come together, refresh themselves with chilled Coke, take a break & complete their task, unveiling the cutout was of Yash himself.

Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit said, “Coca-Cola is all about uplifting everyday moments and Coke Halftime is an invitation to take a pause especially amidst what feels like endless routines and even better if it’s with a delicious, ice-cold Coca-Cola. We’re thrilled & excited to welcome Rocking Star Yash to the Coca-Cola family, he personifies the power of delivering in the moments of high anticipation. We’re hopeful his fans & supporters see his dynamism, inspiring persona and mass connect with people as a perfect fit with Coca-Cola.”

Speaking about his association with Coca-Cola, Superstar Yash said, “Halftime isn’t just a break—it’s the spark before the next big moment, and Coke makes every pause feel like a celebration. I’m pleased to partner with Coca-Cola—because with Coke, halftime hits different!”

The campaign film, crafted by the VML Delhi team & directed by, Kishore Iyyar, will be amplified across the IPL, television, and digital touchpoints to fuel the power of Halftime in everyday lives!

About Coca-Cola’s Halftime Campaign:

• Coca-Cola brought to a life a game-changing campaign, inspiring fans to embrace the magic of a pause—a moment to reset, refresh, and reignite before diving back into life.
• The brand announced the campaign through a blend of storytelling, brand films, and digital experiences; the campaign film highlights how a sip of Coca-Cola turns fleeting moments into something special.
• As part of the Halftime campaign, Coke Studio Bharat’s “Holi Aayi Re” brought the vibrant spirit of Mathura and Vrindavan’s Holi to life. The track’s grand debut set the stage for a high-energy Coke Halftime performance during the ICC Champions Trophy Finals between India and New Zealand, elevating the festive mood for millions of cricket and music fans.

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

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