New Delhi, Delhi, 19th of March, 2025 : In a landmark moment for Indian cinema on the global stage, the first-ever Bharat Pavilion made its debut at the prestigious Hong Kong International Film & TV Market (FILMART). Consul General of India, Hong Kong & Macau, H.E. Ms. Satwant Khanalia, inaugurated the pavilion, marking a significant step in strengthening India’s presence in the international film and media industry.
Organised by the Services Export Promotion Council (SEPC), Ministry of Commerce and Industry, and the National Film Development Corporation (NFDC) under the aegis of the Ministry of Information and Broadcasting, the Bharat Pavilion is supported by the Consulate General of India, Hong Kong & Macau. This initiative highlights the growing influence of Indian cinema and its expanding global footprint, promoting international collaborations and showcasing the immense potential of India’s storytelling prowess.
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At the inauguration, H.E. Ms. Satwant Khanalia expressed her pride in India’s dynamic cinematic landscape. “It is an honor to launch the first-ever India Pavilion at FILMART. India’s film industry is one of the largest in the world, and its stories resonate with audiences across cultures. This pavilion represents a new era of global partnerships and opportunities for Indian cinema,” she said.
Promoting WAVES: India’s Premier Global M&E Summit
A key focus of the Bharat Pavilion is to promote the World Audio Visual and Entertainment Summit (WAVES), scheduled to take place in Mumbai from 1st to 4th May 2025. WAVES is poised to be a premier platform aimed at bringing the global Media & Entertainment (M&E) industry’s attention to India, fostering trade, innovation, and cross-border collaborations. With a diverse array of industry leaders, innovators, and stakeholders expected to participate, WAVES aims to position India as the Content Hub of the World.
Driving Collaborations and Expanding Opportunities
On its first day, the Bharat Pavilion at FILMART buzzed with activity, hosting dialogues, meetings, and networking sessions with international industry representatives. The pavilion facilitated discussions on co-productions, content distribution, and collaborations, opening doors for Indian filmmakers and content creators to explore new markets and expand their global reach.
About NFDC
National Film Development Corporation of India is the central agency established to encourage the good cinema movement in the country. Through its participation in key international events such as FILMART, Cannes Film Festival, and Berlinale, NFDC facilitates co-productions, market access, and distribution opportunities for Indian content creators.
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About WAVES
The first World Audio Visual & Entertainment Summit (WAVES), a milestone event for the Media & Entertainment (M&E) sector, will be hosted by the Government of India in Mumbai, Maharashtra, from May 1 to 4, 2025.
Whether you’re an industry professional, investor, creator, or innovator, the Summit offers the ultimate global platform to connect, collaborate, innovate and contribute to the M&E landscape.
WAVES is set to magnify India’s creative strength, amplifying its position as a hub for content creation, intellectual property, and technological innovation. Industries and sectors in focus include Broadcasting, Print Media, Television, Radio, Films, Animation, Visual Effects, Gaming, Comics, Sound and Music, Advertising, Digital Media, Social Media Platforms, Generative AI, Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR).
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