New Delhi, Delhi, 29th of November, 2024 : As winter grips North India with biting cold, Go Spiritual, a leading spiritual social enterprise, and Approach Entertainment, a renowned Celebrity Management and Film Productions company, have embarked on an extensive Blanket Donation Campaign to aid the homeless and underprivileged. This initiative, aimed at providing essential warmth to those living on the streets, underscores the dire need for collective action during the harsh winter months.
The campaign focuses on distributing blankets, warm clothing, and food across North India’s major cities, including Delhi, Jaipur, Jalandhar, Chandigarh, Shimla, Ludhiana, Noida, Gurgaon, and Ghaziabad. With increasing homelessness and the devastating impact of extreme winters, the campaign aspires to save lives and bring hope to the destitute.
A Legacy of Compassion Since 2017
Go Spiritual has been spearheading this initiative since 2017, aligning its efforts with its overarching mission of spiritual awareness and philanthropy. By leveraging its network of volunteers and engaging spiritual communities, the organization seeks to amplify its reach and inspire others to join this cause.
In a bid to maximize the campaign’s impact, Approach Communications, the PR and integrated communications wing of Approach Entertainment, is managing the public relations and digital outreach. Meanwhile, Approach Entertainment is creating impactful videos, involving celebrities and influencers, and organizing awareness events to gather widespread support.
A Call to Action: Help Us Blanket North India with Warmth
Sonu Tyagi, Founder of Go Spiritual & Approach Entertainment, emphasized the urgent need for collective efforts, stating:
“Amidst the biting winter chill, our commitment to compassion and service remains unwavering. The Blanket Donation Campaign stands not just as an initiative but a testament to our collective responsibility towards the less fortunate. Together with Approach Entertainment and Go Spiritual dedicated volunteers, we aim to blanket North India with warmth and hope, touching lives and saving souls. Let us extend our hands, hearts, and resources to make this winter a season of giving and healing for those in need.”
The appeal invites individuals and organizations to:
- Donate blankets, warm clothing, or food.
- Volunteer time and resources.
- Organize local distribution drives to assist as many as possible.
Stark Reality: The Plight of the Homeless During Winters
NGOs and independent reports highlight the alarming statistics of winter-related deaths in India. In 2021, over 512 people succumbed to the cold in Delhi alone. In 2023, an average of nine people lost their lives every day due to the cold on the streets of Delhi. The estimated homeless population of India exceeds 26 crores, with North India bearing the brunt of extreme winter hardships.
This campaign aims to address these challenges by providing immediate relief to the homeless, particularly in urban areas where the lack of shelter magnifies the struggle.
Extending the Spirit of Giving
Go Spiritual has a history of charitable initiatives, including extensive food distribution drives during the lockdown. The organization’s commitment to spirituality through service is rooted in ancient Hindu scriptures, which advocate for compassion and giving as integral to spiritual growth.
Go Spiritual has already taken significant steps to expand its philanthropic endeavors by launching a digital news magazine under the same name, Go Spiritual. To further its mission of raising awareness and inspiring action, the organization is also preparing to launch a dedicated Web TV & OTT platform. Additionally, plans are underway to introduce the Go Spiritual News Magazine app soon.
About the Collaborators
Go Spiritual is a leading charitable and spiritual enterprise committed to promoting mental health, wellness, spiritual awareness, and holistic living. Through its diverse initiatives, the organization integrates ancient spiritual wisdom with contemporary solutions to address the pressing challenges of modern life. Go Spiritual is a social and spiritual initiative of the renowned Approach Entertainment Group, emphasizing service and compassion as its core values.
Approach Entertainment Group is a trailblazer in the realms of Celebrity Management, Film Production, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Complementing its extensive portfolio is Approach Communications, a top-tier PR and Integrated Communications agency serving a broad spectrum of industries, including Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors.
The group’s excellence has been recognized with numerous prestigious accolades, such as The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.
At the helm of Approach Entertainment Group & Go Spiritual is Sonu Tyagi, an award-winning writer, director, and producer known for his visionary leadership. A Psychology graduate with advanced studies in Advertising Management, Journalism, and Filmmaking, Tyagi has an illustrious career, having worked with top advertising agencies and media houses across India. His dynamic leadership has driven the company’s expansion to major cities, including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad. He also co-produced the acclaimed spiritual web series Two Great Masters, based on the teachings of Swami Vivekananda and Paramahansa Yogananda, which is available on MX Player.
Approach Entertainment is set to launch Approach Politics, a Political & Current Affairs Newswire, App, and Portal, along with a new rural marketing and communications division, Approach Rural.
Adding to its multifaceted ventures is Approach Bollywood, a dedicated platform for Bollywood news and content dissemination, extending the group’s reach across the entertainment industry. Beyond its commercial achievements, Approach Entertainment Group remains deeply committed to social and spiritual causes through its non-profit arm, Go Spiritual, reflecting its mission to give back to society and create meaningful impact.
Join the Movement
This winter, Go Spiritual and Approach Entertainment urge everyone to step forward and contribute to this life-saving initiative. Together, let us ensure that no one faces the bitter cold without help.
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