Roopkala (Marine Lines) Unveils Latest Bridal Collection NIA; Beanstalkasia Delivers Campaign Shot Against The Awe-Inspiring Landscapes Of Nepal.

Spread the love

Mumbai, 23rd of October, 2024 : The iconic luxury women ethnic wear brand Roopkala with its flagship store at Marine Lines, Mumbai is proud to announce the launch of its latest Bridal collection – “NIA”, celebrating the beauty, emotions, and elegance that define a bride’s most special day. The campaign, conceptualized and executed by BeanstalkAsia, brings to life a bride’s vibrant journey as she celebrates love, tradition, and culture.

Shot against the awe-inspiring landscapes of Nepal, NIA captures not only its literal meaning, which is brilliance in bridalwear designs but also the profound emotion that comes with wedding rituals. The campaign’s elegance is brought to life through the lens of one of Nepal’s most renowned glamour, fashion and lifestyle photographer and filmmaker Kishor Kyasta in collaboration with BeanstalkAsia. Together, they’ve crafted a visual story that resonates with every bride’s dream of looking and feeling extraordinary on her special day.

“At BeanstalkAsia, we wanted to go beyond showcasing just beautiful clothes – we wanted to capture the heart of a bride’s emotional journey. We have worked to create a visual story that seamlessly blends Roopkala’s rich heritage with the modern bride’s desire for luxury and grace, all shot in the beautiful and serene locations of Lower Mustang in Nepal. The campaign broke in Print, OOH as well as other Digital and Social Media platforms,” said Upendra Singh Thakur, Founder, BeanstalkAsia.

“NIA is designed to reflect the joy, anticipation, and love that surrounds each moment, making it a truly unforgettable collection for every modern woman. The NIA collection, featuring exclusive Sarees and Lehengas with exquisite artistry and intricate craftsmanship, is now available at the flagship Roopkala store at Marine Lines, Mumbai and its online store as well, offering brides a chance to celebrate their wedding journey with unparalleled elegance and style,” added Mukesh Motla, Director, Roopkala. Infused with modern designs and luxurious traditional craftsmanship ever so brilliantly, NIA is more than just wedding collection – it’s an ode to the journey a bride takes, from the playful joy of the Mehendi, the exuberance of the Sangeet, the sacredness of Haldi and Shaadi, to the grandeur of the Reception. This collection is designed to envelop the bride in timeless grace, while reflecting the emotions of each celebration.
Team Credits:
Client: Roopkala, Marine Lines
Agency: BeanstalkAsia
Creative & Business Head: Upendra Singh Thakur
Creative Director: Naresh Mestry
Client Manager: Gunaranjan
Photography: Kishor Kayastha
Art: Meena Kayastha
Video: Manav Kayastha & Rajiv Manandhar
Stylist: Basant Buda & Simone Shrestha
Makeup: Suni Magar
Hair by: Melina Awal
Jewellery for lehenga: Shree Natraj Jewellers
About BeanstalkAsia
BeanstalkAsia is an Integrated Marketing Communication Agency that provides premium consulting services in the areas of brand strategy, brand communication, ATL, BTL, high-end branding and packaging
design, digital marketing & PR services to medium & large corporates & multinationals in India, Nepal and Dubai.
BeanstalkAsia has a rich experience of working across categories such as Agri, Dairy, FMCG, Chemicals, Hospitality, Healthcare, Insurance, Banking, Retail, eCommerce, IT, Fashion, Finance, Media, Entertainment, Real Estate, Engineering, Lubricants and Paints. Some of the brands the agency has worked very closely with are Sony YAY!, BASF – The Chemical Company, International Finance Corporation (A World Bank Group), IFC Edge, Huntsman, Master Builders Solutions (MBS), Sunteck Realty, The Free Press Journal, Retailers Association of India (RAI), Clothing Manufacturers Association of India (CMAI), Medikabazaar, Walplast, Growel Group, Nutraprep for their sports nutrition brand XTEND and C4, NXT Digital, In Digital, One Broadband, Growel 101 Mall, Bostik India, Huhtamaki India, Jayshri Gayatri Food Products Pvt Ltd, Milk Magic, Panchakanya Group, Subaru Automobiles, Berger Paints Nepal, Himalaya Wellness Nepal, Surya Life Insurance, The Hidden Treasure – Miss Nepal, Lumbini Ceramics, Edelweiss Group, Edelweiss Tokio Life Insurance, IDFC First Bank, Development Bank of Singapore (DBS), HDFC Ergo General Insurance, Principal Retirement Advisors, VKL Spices, VVF LTD., Kasyap Sweetners, Gulshan Polyols, Wyzon Biotech, Parry Nutraceuticals, Welspun Group (WIL, WEL, WCL), EVA Live, Laqshya Event Capital, Wify, Gufic Biosciences, marinashion, Organic Theory, China Gate Group of Restaurants, Pramukh Papers, Nayra Tradewell, Apollo Hospital, EyeSpa, SRCC Children’s Hospital managed by Narayana Health, Shop CJ, MTV, Future Media, MiD-DAY, Nick TV, VH1, CNBC Bestsellers 18, High Ground Entertainment, Picture Thoughts Production, GuruKrupa (Marina Enclave and Guru Atman), Event management Development Institute (EMDI), MyITreturns.com, Divine Solitaires, Jupiter Hospital, The United Cafe and Bar, Atharva Group of Institutes, Nahar Amrit Shakti, Sahayog Dairy, Sheltrex Karjat, amongst others. More information: www.beanstalkasia.com