New Delhi, Delhi, India, 1st of July, 2024 : Parimatch, the global gaming platform, is excited to announce a global marketing campaign featuring stunning VFX videos dedicated to the 9th edition of the T20 Cricket World Cup.
This year marks a historic moment as the tournament is co-hosted by the USA and West Indies. Since cricket holds a special place in the hearts of the Indian audience, there is a strong desire to see the T20 Cricket World Cup return to their homeland, a nation with a deep and passionate connection to this sport.
In light of this, Parimatch has launched the “The Men in Blue are coming to take the Trophy home” marketing campaign, featuring inspiring VFX videos that seamlessly blend patriotism and innovation. The following initiative highlights Parimatch’s ongoing commitment to pioneering VFX integration in the Asian market, reinforcing their leadership in the world of iGaming.
Three VFX videos have already been released on Parimatch’s social media channels:
Statue of Liberty: The first video captures the iconic Statue of Liberty donning the “Men in Blue” jersey, symbolizing the team’s global presence and support.
Brooklyn Bridge: The second video features the Brooklyn Bridge, with cricket balls and the Indian flag prominently displayed in the foreground, highlighting the widespread influence and love for cricket in the country.
Times Square: The third video showcases a cricketer in the ‘Men in Blue’ jersey hitting a ball in Times Square, bringing the excitement of cricket to one of the world’s most famous locations.
Why VFX Integration is a Game-Changer
VFX (Visual Effects) technology allows for the creation of realistic and captivating visuals that are not feasible with traditional filming techniques. By integrating VFX, Parimatch has pushed the boundaries of conventional marketing, providing a fresh and exciting way to connect with audiences. This technology enables brands to create unforgettable, high-impact visuals that resonate deeply with viewers, thereby increasing brand visibility and loyalty. This innovative approach not only enhances viewer engagement but also sets a new standard for marketing campaigns in the iGaming industry.
Parimatch Setting Trends
As a pioneer in adopting VFX technology for its marketing campaigns in Asia, Parimatch continues to lead the way in introducing non-standard marketing techniques that captivate and win over the hearts of the Asian audience. Each year, Parimatch’s innovative strategies not only enhance the viewer’s experience but also reinforce the brand’s reputation as a leader in the global market.
Check out the videos and get inspired by the patriotic spirit!
About Parimatch
Parimatch is the #1 global gaming platform that provides a complete suite of iGaming services to its customers. Since 1994, Parimatch has grown to be enjoyed by 3,000,000 active users worldwide. It is trusted by the world’s top athletes and celebrities: famous Indian actress Kajal Aggarwal and Trinidadian cricket star Nicholas Pooran are among their brand ambassadors. Parimatch is a partner of franchise cricket teams as MI Cape Town and Antigua & Barbuda Falcons. Since 2019, Parimatch is one of the leading iGaming brands in Africa, Asia, and Latin America.
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